They are saying that green may be the new black. But don’t for a second assume that finding color inspiration naturally starts and ends with all the color green! Going green definitely holds great potential, especially when you consider just how far this movement will go towards protecting nature and its beauty. Nevertheless the degree which color may be inspired naturally extends well beyond shades of green.
It’s diversity makes nature an endless way to obtain inspiration for brand new ideas and approaches to choosing color. Stop and think for a moment of your sheer variety of natural landscapes that exist throughout the world. Plateaus, valleys, cliffs, oceans, rivers, lakes, brooks, deserts, volcanic islands, botanical gardens, amusement parks, national and state parks, pastures, even a vacation to the local farmer’s market are places with colors inspired naturally.
Most of the time nature’s hues don’t shock or invigorate. Instead, colors inspired by nature are comfy, inviting, and pleasing to the eye. Subconsciously, we expect naturally-occurring color combinations to be like that because we’re accustomed to seeing those colors together either naturally or while using the Pantone Formula Guide. Think earth tone browns and shades of blue that remind us in the earth and sky.
Stretch your imagination and focus on the way color combinations present in nature change using the changing seasons. Picture a green tree-covered mountain range that turns into brilliant yet warm hues of gold, orange, and red during autumn. Or imagine a gently rolling hill overflowing with multi-colored wildflowers that turns 79dexrpky a satiny mound of snowy white in the winter time.
Now take that same rolling hill loaded with flowers and imagine the way changes not from season to season, but day by day. Picture in your head those vivid floral colors awash in shades of gray as a fierce thunderstorm approaches. Find out how even day-to-day changes in the elements can trigger new bursts of color inspiration?
The next time you’re trying to find an ideal color combination for your personal fashion or graphic designs, a client’s brand, or perhaps for the launch of your cool product that offers to save our planet, let nature inspire you. It’s everywhere you peer regardless of whether you’re relaxing in the midst a concrete jungle. Once you’ve found out that perfect nature-inspired scene, matching those colors is not hard using your Pantone color system!